Here’s how various punctuation can affect this search in Trends:
Note that Google Trends uses its own keyword matching mechanism. You can use punctuation to more precisely understand which terms people use. Using punctuation to filter search results.You could focus your “food” research on Google Search and Google Shopping properties and look at related queries to spot which of your products are in demand and likely to have an effect on your sales volume in the short term. Use case: Imagine you’re a grocery store who wants to understand how dynamic eating habits are impacting your marketing strategy. You can explore trends across Google Search, Image Search, News Search, Google Shopping, and YouTube Search. Use case: Filtering by geographic area, you’ll notice that the popularity of the term “puppies for adoption” increased all over the US as of early March but that the boost of interest was particularly outstanding in certain metropolitan areas such as Palm Springs, California. For some countries, Google Trends also allows you to get information for a specific metro area. On the right of the map is a list view icon that displays the ranking of top regions or cities based on your term’s popularity. Hovering over a region will activate a pop-up window that reveals its search volume index. When you search for a term in Google Trends, your results will include a heat map showing areas where your term is popular. Refining your search by region or city.Use case: If you’re selling pet products, you can pinpoint that in the March, people in the US were more interested in searching for toys for their domestic animals rather than leashes, while it was the opposite in Italy. This can help you adjust your strategy to make sure your brand message is relevant to the local context. If your business has an international footprint, use the “Worldwide” dropdown to see how people’s searches differ from one country to another. A follow-up research indicates an increased search interest for the term “electric clipper” during the same time period. Use case: For example, during the month of March in the US, “buzz cut” was a “Breakout” topic related to “cut your own hair” search term. If you see “Breakout” instead of a percentage, it means that the search term grew by more than 5000%. For each rising search term, you’ll see a percentage of the term’s growth compared to the previous time period. "Rising” shows terms that were searched for with the term you entered which had the most significant growth in volume in the requested time period. This can be useful to uncover customer needs that are less obvious. Related topics or queries can be used to determine the top and rising topics or terms associated with any search. Use case: By zooming out and looking at the trend over the last 90 days, it turns out “massage oil” historically generates more searches than “cut your own hair”. Checking how trends are evolving over different time periods can also help you understand if a term’s popularity is steady, seasonal, or influenced by isolated events. To be relevant in the moment and improve readability for breakthrough trends, use the Past 12 months dropdown to refine your exploration and focus on a shorter period of time such as ‘past 30 days’. Using Google Trends comparison feature, you can pinpoint increased search interest in "cut your own hair", while searches for “massage oil” stay steady. Use case: Let’s say you’re a beauty supplier who wants to find out what accessories and products people need as the coronavirus situation is changing their beauty routine. You can add topics for simultaneous comparison by clicking + Compare and typing in your search term. Hovering your mouse over the graph reveals a number, which reflects indexed search interest - how many searches have been done for the particular term relative to the total number of searches done on Google. When you search for a term on Trends, you’ll see a graph showing the term’s popularity over time. In addition to what you see on the homepage, you can explore and gauge interest in virtually any topic. Here are a few ways you can use Google Trends to find the data you need to navigate disruptions to your business and be helpful to your customers.Ĭheck Google Trends' Latest Stories and Insights such as “ Coronavirus Search Trends” to explore curated insights about a popular topic and get a first pulse of how people are searching for this theme.
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For example, did you know that in March 2020, the search term “virtual birthday party ideas” became very popular in just a few days in the US? You can use this information to explore what’s top of mind for your audience and figure how to adjust your ad campaigns to meet their expectations. Google Trends allows you to see the topics people are-or aren’t-searching, almost in real time.
When market dynamics change rapidly, it can be hard to grasp how people’s needs are evolving.
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